Urban Decay Born To Run Palette – Review


Before this palette I have only ever purchased drugstore eyeshadow. I’ve never felt the need to splash out on any high end eyeshadows as drugstore ones do a brilliant job for a fraction of the price. Personally, I would usually splurge on base products and save on most other makeup products.

The reason I went in to Urban Decay on this day for their eyeshadow primer. When I was in the store a particularly nice assistant approached me and told me they had a new palette that was exclusively available in store and if I spent over £50 I’d get £10 off. Now, if there’s one thing you should know about me it’s that I can never say no to a deal. As I’m writing this post, it’s safe to say once again I could resist.


In the Born To Run Palette you get 7 matte shades and 14 shimmers, totallying 21 shades. A mix of warm Berry and an impressive amount of brown, earthy and neutral tones make this the perfect go to palette for the upcoming Autumn months. The three bottom right shades – wanderlust, radio and big sky – are the only ones I can’t see myself getting much use out of, but even these are brilliant shades and would create some stand out looks.

As you can imagine, with all the Urban Decay palettes the formula is outstanding. It’s not powdery, more smooth and creamy meaning it blends perfectly, with little to no fallout and the tiny amount you would get is so easy to brush away without leaving any residue on your face. The shadows don’t start off too dark, so you can build up for a major wow factor, or gently brush on your lid for a more subtle, everyday look. If you use any of these with a wet brush they apply exactly like they look in the pans with just one brush.


The packaging isn’t really like anything I’ve seen before, with really stunning photos from around the world. I’ve not done much traveling and this palette gives me major travel vibes. I want to buy a camper an and go on a long road trip across America. Inside the palette has a huge mirror – always a bonus! It’s made out of a sturdy plastic and feels very long lasting (for the price you shouldn’t really expect any less). The eyeshadow pans are square, rather than the long rectangle shape I’ve seen on a lot of other Urban Decay palettes. I, for one, prefer the square style. The only downside I can find to the packaging and in fact the entire palette, is that’s its hard to hold without either smudging the mirror or brushing the eyeshadows.


I have to say this is now my favourite and new go to palette. You can expect to see me purchasing more from this brand in the future as I am overly impressed. Usually I’d only stick to paying around £10-£15 for an eyeshadow palette. This one is £39.50, with the £10 discount it came to £29.50 which to me, surprisingly, is more than worth it.

Thanks for stopping by the blog today – it means so much to me! If you’d be interested in seeing more of my makeup purchases or hearing more from me, be sure to follow me on Instagram & Twitter.

Hannah xxx

Born To Run



  1. September 17, 2018 / 1:17 pm

    Wow! Loving the look of this palatte! Especially for this time of year. This has now gone on my wish list! Great post Hannah xxx

  2. Annine
    September 17, 2018 / 8:21 pm

    Thanks for your review. I would love one of these pallets. You really know how to sell the products you review.

  3. September 18, 2018 / 1:40 am

    Great post! The palette looks gorgeous! I love all the shades, especially the shimmery ones. I wish my store gave a discount, I’d go buy it right now too. Thanks for sharing!

  4. October 31, 2018 / 3:39 pm

    I feel like I heard so much about this palette, and then the hyped died down, and no one talks about it anymore! I think it’s a beautiful palette. I’m glad to hear the formula is creamy and blends like a dream! The one issue I had with this palette, even though it had the best shades ever, and could be considered a “for any occasion” type of palette, I felt like there were too many shimmers! I’m definitely more of a matte girl, and so this palette wouldn’t be ideal for me. Great post Hannah xxx

    Melina | http://www.melinaelisa.com

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